Rate and Advertising Guidelines for July/August 2019 — May/June 2020
Terms & Conditions
Parable reserves the right to reject, omit, or discontinue any ad copy considered to be objectionable or contrary to the teachings of the Roman Catholic Church.
Advertising in each issue of Parable cannot exceed 10 percent of the magazine’s total 32 pages. New advertisers should reserve ad space at least a month in advance of the artwork deadline. Parable reserves the right to refuse an ad should advertising in a particular issue exceed the 10 percent limit. This does not apply to sponsors, long-term advertisers and advertisers who already committed to multiple ad runs.
All copy and design is subject to the approval of Parable.
Parable reserves the right to insert the words “paid advertisement” above or below any copy.
We reserve the right to adjust rates at any time upon 30 days written notice.
Cancellation or changes in orders may not be made by the advertiser or its agency after the reservation closing date.
Positioning of advertisements is at the discretion of Parable except where a request for a specific preferred position is acknowledged by Parable in writing.
Billing & Credit Terms
Invoices are mailed via USPS within 10 days after the magazine is published.
Payment terms are net 30 days and can be made by check. Any transactions with credit card will be charged a 3% fee.
Acceptable file format: PDF with embedded fonts is preferred (set distiller to “Press Quality”).
Ads can also be accepted in EPS, Quark Xpress, Adobe Illustrator, and Photoshop files. These files must include true type fonts and art.
All ads must be exact size at 100%, 300 dpi; see sizes on reverse side.
Bleed allowance: We do not allow for bleed on ads.
Submit files by e-mail to firstname.lastname@example.org.
If your company is in need of design assistance, Parable can provide a designer for no fee for the first ad. For all changes after the first ad is created, there will be a fee.
Send basic ad information, company logo, and any other pertinent information at least two weeks prior to the ad reservation deadline.
Advertising Rates/Sizes for July/August 2019 — May/June 2020
Cost is per insertion. All prices are for camera ready material submitted to Parable according to advertising guidelines.